HOW SEO TECHNICAL KNOWLEDGE CAN HELP YOUR SEM CAMPAIGN?

E-marketing agencies, new media agencies, digital agencies and other marketing agencies offering internet marketing services to their clients all have in-house SEO Specialists, SEM Consultants, Internet Marketers and Branding Experts working together on developing the internet marketing campaigns for their clients.
 
When designing e-marketing strategies for their clients, they often face major difficulties dealing with existing clients’ systems that do not allow them to implement their strategies effectively. 
 
I remember hiring a SEO & Internet Marketing specialist agency well-known for delivering outstanding results to their clients. The agency struggled after several months of activities to deliver an average ROI as per the industry standards.  The company website was not facilitating their work and the technical team in charge of the website could not fully understand the SEM/SEO requirements of their marketing activities. Software developers and marketers often do not speak the same language. 
 
In the current economic climate, it is becoming even more critical for internet marketing specialists to have the full support from a technical point of view to deliver their campaigns successfully. More and more companies want to increase their presence online and the competition for top rankings on major search engines, organically and through paid search, is becoming even harder. 
 

Wouldn’t that be helpful if the internet marketing team of experts were also composed of Cloud Computing Specialists, Distributed Computing Specialists, Artificial Intelligence Consultants, Systems Architects and technical SEO Evangelists with extensive experience of building systems and solutions designed for the optimisation of sites of millions of pages? 
 

A software development company who understands search engine marketers’ requirements will come up with solutions that will contribute to the campaigns’ success, even when the clients’ website has been developed in a way that could be qualified as SEO un-friendly. 
 

To conclude: 

• SEM & SEO Specialists should work in close collaboration with developers 
• Developers and marketers should speak the same language
• SEO technical expertise complements search engine marketing expertise